Affordable Art Fair
Affordable Art Fair comes to Stockholm.
Affordable Art Fair was first launched in 1999 in Battersea Park in London. Now, 14 years later the fair yearly takes place in cities including Mexico City, New york, Seattle, Hong Kong, Singapore, Amsterdam, Brussels, Hamburg, Maastricht, Milan, London, Bristol and Stockholm. Globally, over 1 million people have visited an Affordable Art Fair somewhere in the world.
In October 2012 the fair made its way to Stockholm, and Planeta Design was approached to create the campaign communication in and around the fair. The main challenge was to drive traffic to the fair, and find smart, fun and friendly ways to approach people to go.
The campaign was called "Let's fall in art" and the message was as clear and straightforward as it seams. Bold colors and typography work closely together t0 spread the love of art.
With this years campaign Art at First Sight, we evolved its design. The main focus still on attracting unaccustomed art buyers and communicating that art is something fun and for everyone! And we must have been doing it right - 13,500 people visited the 2013's fair and art for 17,5 millions sek were sold!
The campaign includes; invitations, flyer, folder, advertising, posters, signage, invitations, iPhone app, to mention a few units.
